Write Ads That Make Technicians Respond [PODCAST]

How do you cut through the noise and grab a tech's attention online?

In this episode, Chris Jones invites Chris Lawson of Technician Find, an agency that helps independent auto repair shops find qualified technicians through digital ad campaigns, to talk about his company. We discuss why shops need to change their hiring narrative, ways to write effective job ads, and how Technician Find's clients have made the service work for their shops.  

Episode Highlights

3:35 How does Technician Find locate qualified technicians?

3:55 How to you grab a technician’s attention online (and get them to apply)?

4:58 Why posting to job boards doesn’t work when you are looking for technicians.

5:20 How do you outsmart dealers to find and land good techs?

5:49 How do you tell a story in your ads that will attract technicians and get them to apply?

6:09 Why most help wanted ads for automotive technicians on Indeed fail (and what to write instead that works)?

6:55 How to talk about what’s important to technicians in your ads.

8:56 How can a simple postcard help you find technicians?

9:03 What are some of the common mistakes shop owners make when writing job ads (and how can you avoid them)?

9:25 What are the 5 components of a well-written job ad that gets results?

11:50 How do you make it easy to apply?

12:40 How do you make your ads “scannable” and why will this improve your response rates?

16:20 Why do techs ghost you (and what can you do about it)?

16:50 How do you keep good techs from slipping through the cracks in the hiring process?

17:07 How do you develop a “deep bench” of candidates so when you have a need you can simply go to the list of candidates and start making calls.

21:40 What is a passive hiring campaign and how do you do it?

22:06 How do you show that you are a great place to work?

Links and Resources

COPYWRITING SECRETS by Jim Edwards

BUILDING A STORY BRAND by Donald Miller