How to Keep Good Technicians from Ghosting You
Mar 17, 2022
Everything seemed great. You thought you’d built rapport with the technician you were planning to hire for your automotive or diesel repair shop. But now they won’t respond to your messages. Unfortunately, you, like countless other auto repair shops who are hiring, have been ghosted. Was it something you said? Read on to learn how to keep good technicians from ghosting you.
Why Would a Diesel Mechanic Ghost a Heavy-Duty or Auto Repair Shop That is Hiring?
Truthfully, there are several reasons why a technician might stop engaging with you. Firstly, because it is a competitive labor market, auto and heavy duty mechanics have a lot of options. So, if you took too long to return a call or make an offer, there’s a good chance that another repair shop got to them first. After all, if current trends hold, by 2024 the U.S. will be short more than 640,000 technicians.
It’s also possible that they were being wooed by a competing shop who did a better job of making them feel like they genuinely cared about them. Perhaps a qualified technician told you that they had pre arranged travel, and you wavered about giving them the time off. Or maybe they needed to start a little later than you wanted, and you made it known that this was an inconvenience. In a competitive market, repair shops need to be accommodating and understanding when trying to hire experienced auto technicians, or else you’ll lose out to your competitors.
You can’t rule out the possibility that another repair shop offered them more money, more autonomy, or better benefits either. So if you know you’re offering a little less than other repair shops, you need to really sell the culture and other perks you offer, or you will lose out.
5 Things You Can Do to Prevent Diesel Technicians from Ghosting You
There are some simple steps you can take to reduce the likelihood that automotive technicians will vanish midway through the hiring process. Here are 5 things you can do to prevent diesel technicians from ghosting you.
- Make Sure Your Website Looks Professional
Top technicians want to know that there’s plenty of work at your truck repair shop. If your shop doesn’t have a professional website, they will know you’re not making any effort to keep the work coming in. Your site doesn’t need to be complicated, but it does need to market your services.
- Make Sure Your Ads Are Compelling
Any repair shop can put out an ad announcing they are hiring mechanics. But in an industry where experience and talent are in constant demand, you’re going to need to make sure your ad stands out from the crowd. Speak to the things that are important to your candidates, instead of what you need. This will attract top talent who have their choice of repair shop positions. It’s also smart to include a link to your shop’s reviews in your online ads. Automotive and diesel technicians who are experienced, will look to see what type of reputation your shop has earned.
- Showcase Your Shop’s Culture on Social Media
Whether you like it or not, social media is a necessary marketing and customer engagement tool and your repair shop has to have at least some presence on the major platforms, specifically Facebook. It’s much better if you are active, share photos of your team, and acknowledge how valuable your technicians are to your shop’s success.
- Be Clear, Confident, and Timely with Communication
If you’re serious about hiring the best technician you can, you’re going to have to communicate clearly and confidently with candidates, and you must be responsive. If you don’t respond quickly, or if you fail to call or email when you say you will, or if you sound desperate, you’re more likely to be ghosted. Be clear, be confident, and follow up promptly.
- Use TechnicianFind.com
Technicianfind.com is the web’s best resource for identifying experienced, reliable automotive technicians in your area. Technicianfind.com can help you staff your diesel truck or auto repair shop with top-notch mechanics who will get the work done, elevate or maintain your shop’s reputation, and wow your customers with their ability to trouble-shoot any mechanical problem they have.
If you’re tired of missing out on good techs, TechnicianFind.com can help. Download our proven checklist for creating help wanted ads that grab attention, make your shop stand out, and generate a consistent flow of qualified applications on demand.
